Role
Timeline
6 months
Year
2024-25
Type
Overview
Mofkrah is an AI-powered meeting assistant that transforms discussions into structured, actionable insights. The platform needed comprehensive Arabic localization and UX improvements to serve bilingual users across the Middle East market.
I designed the complete Arabic experience while refining key workflows including transcript review, AI chat interactions, and calendar integration—ensuring the product worked seamlessly in both English and Arabic.
Key Challenges
Create full Arabic (RTL) experience while maintaining feature parity with English version
Design complex workflows (transcripts, conversations, AI chat) that work fluidly in both languages
Ensure AI-generated content displays correctly in Arabic with proper formatting
Build intuitive calendar integration that adapts to regional preferences
Design Strategy
Bilingual Architecture: Designed complete RTL experience for Arabic users, ensuring every interaction—from dashboard to detailed transcripts—worked naturally in both languages.
Workflow Optimization: Refined transcript review, conversation threads, and AI chat interfaces to handle bilingual content while maintaining clarity and usability.
Regional Adaptation: Integrated calendar features and meeting management flows optimized for Middle East business practices and user expectations.
AI Content Design: Ensured AI-generated summaries, action items, and insights displayed properly in Arabic with appropriate text formatting and hierarchy.
Impact
Delivered complete bilingual platform enabling Arabic-speaking users to leverage AI meeting assistance, expanding Mofkrah's addressability across Middle East markets while maintaining seamless experience for English users.
