Role
Timeline
2 months
Year
2024
Type
Overview
Honda Middle East needed to modernize their mobile presence. The existing app was functionally basic and lacked brand identity, while new business requirements demanded features for vehicle shopping, genuine parts store, and enhanced service booking.
I led a team of 3 designers through the complete redesign—from research and strategy to final delivery and design system creation.
Key Challenges
Transform generic utility app into branded Honda experience
Integrate 5 major features (exploration, ownership, services, shopping, locations) into cohesive journey
Establish scalable design system for Middle East market
Balance new features without overwhelming existing users
Design Strategy
Brand-First Approach: Introduced Honda's visual identity system—ensuring every touchpoint reinforced premium positioning and brand recognition.
Feature Integration: Designed unified navigation connecting vehicle discovery, ownership tools, service booking, genuine parts shopping, and dealership finder.
Design System Creation: Built comprehensive component library and guidelines enabling consistent experience across all features and future updates.
Regional Adaptation: Optimized for Middle East users with Arabic support, local dealership integration, and region-specific service flows.
Impact
For Honda: Delivered modern platform consolidating vehicle sales, ownership, and service touchpoints—strengthening customer engagement across Middle East market.
For Users: Created seamless experience where customers explore new vehicles, manage owned cars, book services, and purchase genuine parts in one app.
Design System: Established scalable foundation enabling Honda to maintain consistency and launch new features efficiently.
