Role
Timeline
5-6 months
Year
2024
Type
Overview
Nationwide is a UAE real estate platform for property search and rental management. The company maintained separate backends for web and mobile applications, creating duplicate development effort, higher costs, and feature inconsistencies between platforms.
I redesigned the mobile app to leverage the existing web backend, reducing development costs by 40% while transforming the experience from a basic landing page into a mobile-first property search platform.
Key Challenges
Unify mobile app with web backend without losing mobile-optimized experience
Redesign property search to work with web API while respecting mobile constraints
Transform landing-page-style app into mobile-first property discovery experience
Maintain feature parity with web while optimizing for mobile user behavior
Design Strategy
Backend Unification: Redesigned mobile search experience to work with existing web API—solving the core challenge of adapting desktop search attributes to mobile context without overwhelming users or requiring custom backend.
Mobile-First Redesign: Transformed app from company-focused landing page to property-centric experience, prioritizing search, discovery, and rental workflows that mobile users actually need.
Search Optimization: Researched mobile user patterns and designed streamlined search interface that leverages web backend's full capabilities while presenting attributes progressively—eliminating data overload.
UX Enhancement: Rebuilt entire user flow focusing on property discovery, comparison, and rental processes rather than company information—aligning experience with user intent.
Impact
Reduced development costs by 40% through backend consolidation while delivering superior mobile experience. Transformed basic app into property-first platform that prioritized search and rental workflows, aligning mobile experience with actual user needs in UAE real estate market.
